West Midlands Combined Authority

The challenge

Voiceboxx has worked with West Midlands Combined Authority – formerly Centro – since 2014. Closely working with Network West Midlands, we needed to create a range of campaigns promoting the transport network, its growth and its complex ticketing structure.

The solution

We have developed marketing campaigns for a range of different audiences including commuters, families and students. From concept to design to delivery across a range of advertising channels, we have produced billboard adverts, bus stop posters, press adverts, Facebook adverts, organic social content and social media videos, as well as digital advertising. The campaigns have increased awareness in ticketing options for Network West Midlands with the videos being viewed over 76,000 times in under two months on Facebook alone.

Innovative video creation using Go-Pro