The ExtraCare Charitable Trust

The challenge

ExtraCare had three unique retirement cottages that they were struggling to sell despite regular advertising and marketing. They challenged us to develop a campaign to generate leads for these cottages and create a wait list for their Bournville retirement village. Voiceboxx deliver strategic communications via a framework agreement for The ExtraCare Charitable Trust.

The solution

We developed a flexible plan of creative and practical communication solutions delivered across traditional and online channels. Voiceboxx identified tactics that included advertorials, print advertising in regional press, digital skins and banners across a range of websites as well as direct mail and an open day event. The multi-channel integrated campaign generated quality leads for the three cottages as well as the retirement village. This is qualified by an increase in website traffic by 540% during the campaign activity.

988% ROI achieved and over 300,000 over 55s reached.