The Grafton Group

The challenge

We were challenged to train all 13,000 staff in GDPR through a multi-channel internal communications campaign ahead of the regulation’s introduction in May 2018. The Grafton Group includes a range of European household brands within the DIY and manufacturing sectors including Selco, Buildbase, Plumbase, Euromix, and Mpro.

The solution

We knew that repeated messages combined with an e-learning course would be essential to ensure awareness of GDPR was raised with all 13,000 Grafton employees. By developing a campaign asset in the form of ‘Freddie the Folder’ we created engagement supported by bespoke blog articles, posters, and digital assets in English, Belgium and Dutch.

13,000 employees trained in GDPR in three languages before 25th May 2018