Midlands Engine

The challenge

We were challenged to develop a multi-channel integrated marketing campaign to widen awareness of Midlands Engine and the region’s international trade opportunities. We successfully tendered for this challenge through the Department of International Trade and its delivery partner East Midlands Business Ltd.

The solution

Voiceboxx created a campaign theme focused on the ‘route to export’ supported by ‘Why Export’, ‘How the DIT help’ and ‘Brand UK’. This core theme was developed into adverts, social media, videos, an online events portal as well as supporting marketing collateral for use by International Trade Advisors. The original content that we developed for communications across social media, video, email and digital has led to increased awareness of export opportunities and is continuing to have a positive effect post‑campaign.

41,000 target audience reach from zero within three-months